The person whose job I want in the future is KOCO’s Eyewitness News 5 team member Amanda Guerra. Amanda grew up in Dallas, Texas but graduated from the University of Oklahoma in December of 2007. Amanda interned at KOCO-TV before signing on as a general assignment reporter. Amanda’s job entails reporting on site for different news stories such as house fires and deaths and filling in as an anchor when needed.
Amanda’s job has a great impact on the world and especially the world around the Oklahoma City area. With her updates on the news, people can understand and be informed about what’s going on in their area. The KOCO-TV is an affiliate of ABC News and has been owned by Hearst Television Incorporation since 1997. KOCO-TV has recently changed their beginning newscast to 4:30 a.m. to allow more time for news reporting. Amanda’s schedule is 9:30 to 6:30 p.m. which is the highlight of news reporting for the Oklahoma City area. In the tables below, is the average audience viewing of newscasts. There was a fall in viewership in morning, early evening, and late night news shows between 2008 and 2009. This decline is in comparison between all major television affiliates. (NBC, ABC, FOX, and CBS) The Hearst Television Corp. is trying their best to keep ratings up. Unfortunately, even due to this decline, their yearly financials is costing over 4 billion dollars.
Total Average Audience for Early Evening News, 2009 In Millions
Sweep Month | 2008 | 2009 | Percentage Change |
May | 23.8 | 22.5 | -5.4% |
July | 22.3 | 20.9 | -6.3 |
November | 26.3 | 25 | -4.9 |
Average | 24.1 | 22.8 | -5.5 |
Source: Nielsen Media Research, used under license
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Sweep Month | 2008 | 2009 | Percentage Change |
May | 29.6 | 28.6 | -3.7% |
July | 25.7 | 23.9 | -7 |
November | 28.6 | 25.9 | -9.1 |
Average | 28.0 | 26.1 | -6.5 |
Source: Nielsen Media Research, used under license
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Sweep Month | 2008 | 2009 | Percentage Change |
May | 12.9 | 12.5 | -3.9% |
July | 9.9 | 9.2 | -7 |
November | 13.1 | 12.2 | -7.6 |
Average | 12.0 | 11.2 | -6. |
Source: Nielsen Media Research, used under license
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Note: Numbers represent ABC, CBS, Fox and NBC affiliates
Even though the ratings of 2009 viewership were down in comparison to 2008, the local news investment stated that over 400 jobs were lost in 2009 but more than 1,000 jobs were lost in 2008. There must be something that needs to change in the industry to keep these jobs alive. According to State of the News Media 2010, the local revenue over the past 7 years has been slowly up and down, but the past two years has been at its lowest. Fortunately, financial analysts say that the revenues for advertising should increase in 2010 which is projected in the chart below. Hopefully this will positively impact the news industry.
Amanda took me on a tour of the Eyewitness News 5 studio. Different things about what she has to do in a day stood out to me. She also provided many things that other people in her company do to make her job easier. "Our photographers will edit our packages," Amanda said. "But as far as VO's, teases, even sports stuff and stuff for us, they do it all." (Referring to producers in the studio.) The most important thing that stood out to me is what Amanda was told by her boss and by then knowing she was stepping in the right direction towards her career. "She came up and she just said 'I like what you're doing...you work hard.' And then she walked away."
Local Television Revenue, 2003-2010 |
Total Revenue |
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| Source: BIA/Kelsey Group |
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